The ABC Affirmation Baby Book (6" x 6” board book) includes 26 positive affirmations to build babies' confidence. This book is illustrated to mirror different skin tones. The book is designed to help babies learn the ABCs, boost confidence, and practice positivity. Whether daytime or night, enrich babies' day with these beautiful words of encouragement.

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ABC Baby Activity Teepee

Regular price $ 149.99

What could be better than a toy that grows with your baby? Our convertible Baby Activity Teepees do just that. They start as a play mat for the tiniest of babies on their backs, and when they learn to roll over, they are enchanted by the graphics of the play mat. Then add the cover and hanging toys, and the curiosity continues as they an see their reflection in the acrylic mirror at the base of the hanging mobile.. As they get older, remove the toys and the baby has a sheltered place to rest. ABC Baby Activity Play Tent features a monochromatic design that helps baby learn ABC’s and 1,2,3’s. Geometric patterned mat plus shaped hanging toys help baby to identify shapes at an early age. The wooden ring is safe for teething, and toys easily detach for baby on the go.

For use on the floor only.

Never leave baby unattended.

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ABC of Kindness

Regular price $ 8.99

Learning the importance of kindness is as easy as A-B-C with this sweet board book that fosters social emotional development.

A is for all of us be everyone's friend.
B is for believing things will turn out well in the end.
C is for being caring in everything you do.
D is for dear ones who mean the world to you.

Learn your ABCs while learning to be kind to everyone you meet with this irresistibly illustrated board book that's perfect for Valentine's Day and all year round!

Learn to love and love to learn! Complete the series with 123s of Thankfulness and Happiness is a Rainbow!

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Addie Doll Sweet Marigold

Regular price $ 64.99

Addie is a sweet 40cm doll made with a removable cotton dress. She featured fabric hair and a beautiful embroidered face.

Handcrafted by artisans in the Philippines Spot clean as required with gentle detergent/soap

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Alphabet Affirmation Flashcards

Regular price $ 22.99

About this product

These 26 positive affirmation cards will help your child develop a healthy sense of self, as well as, a positive mental, social, and emotional mindset. Each card is beautifully illustrated to mirror different skin tones. Each card is finished with matte lamination and child-friendly rounded corners. Cards are 4in x 5in' in size. There are 26 cards with different designs and 1 instruction card. Recommended for ages 0+ Caution: Children 3 years and under should be supervised when using cards. Cards should not be chewed or sucked on, doing so may result in a choking hazard.

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Alpine Muffy Baby

Regular price $ 46.99

Baby earmuff • Simple to adjust and always fits • Very comfortable, thanks to an elastic headband • Attenuation: 23 dB (SNR) • No pressure on the head • Headband can easily be detached and washed • Contains no metal parts Spare headband • While you wash one, you can use the other • Handy spare part Protect & Go storage bag • Easy to open and close • Protects & extends the lifespan of the earmuff
Made in France

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Amusable Poinsettia

Regular price $ 44.99 Sale price $ 31.99

Amusable Poinsettia is full of festive floral fun! This perky plant has ruby-red petals and stitchy golden pockets of pollen! In a soft woolly pot with cordy legs and leaves, and fluffy cocoa soil, this blossom brings joy to any dull desk!

SAFETY & CARE

Tested to and passes the European Safety Standard for toys: EN71 parts 1, 2 & 3, for all ages.

Suitable from birth.

Hand wash only; do not tumble dry, dry clean or iron. Not recommended to clean in a washing machine.

Check all labels upon arrival of purchase.

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Amuseable Cauliflower

Regular price $ 30.99

Rolling in from the sunny field, it's Amuseable Cauliflower! This bobble of goodness has fleecy florets, a cheery smile and cordy booties! This veggie's in vogue, with a funky jacket of foldy, suedey, stitchy leaves!

SAFETY & CARE

Tested to and passes the European Safety Standard for toys: EN71 parts 1, 2 & 3, for all ages.

Suitable from birth.

Hand wash only; do not tumble dry, dry clean or iron. Not recommended to clean in a washing machine.

Check all labels upon arrival of purchase.

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Amuseable Cloud Medium

Regular price $ 23.99

Lost in a daydream? Let Amuseable Cloud be your dreamy companion. This cumulus cutie is tufty and tussled in scrumptious cream fur, with cordy grey feet for running across the sky. Our cloudy companion's shiny eyes and sweet stitch smile make them perfect

SAFETY & CARE

Tested to and passes the European Safety Standard for toys: EN71 parts 1, 2 & 3 for all ages.

Suitable from birth. Huge and Large sizes - please do not leave in a cot/ crib.

Hand wash only; do not tumble dry, dry clean or iron. Not recommended to clean in a washing machine.

Check all labels upon arrival of purchase.

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Amuseable Cream Heart

Regular price $ 18.99

Celebrate and share the purest love with Amuseable Cream Heart- a token of joyfulness in soft cream fur, complimented with a cheerful smile and sparkly jersey legs.

SAFETY & CARE

Tested to and passes the European Safety Standard for toys: EN71 parts 1, 2 & 3, for all ages.

Suitable from birth.

30 degree Celsius wash only; do not tumble dry, dry clean or iron.

Check all labels upon arrival of purchase.

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Amuseable Hot Dog

Regular price $ 25.99

For summer fun, meet this silly sausage! Amuseable Hot Dog loves a trip to the fairground, trotting along on cordy feet. With a fluffy bread bun in beige and white fur and a gingery frankfurter covered in mustard, our smiley snack can't wait to try all the rides!

SAFETY & CARE

Tested to and passes the European Safety Standard for toys: EN71 parts 1, 2 & 3, for all ages.

Suitable from birth.

Hand wash only; do not tumble dry, dry clean or iron. Not recommended to clean in a washing machine.

Check all labels upon arrival of purchase.

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Amuseable Lime

Regular price $ 23.99

Amuseable Lime is citrussy-splendid! Tubby and textured in deep fruity green, with bobbly boots and cord leaves and stalk, this lime loves diving into glasses of lemonade, bringing the zing all through the summer!

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Amuseable Moon

Regular price $ 28.99

Gorgeously textured with velvety craters, Amuseable Moon is full of fun! A midnight matey for bedtime hugs, this pearly-white pal is curvy and cuddly. With squidgy cord booties, a weighted bottom and a peaceful smile, this moon's waxing poetic! A magical crescent and a marvellous present.

SAFETY & CARE

Tested to and passes the European Safety Standard for toys: EN71 parts 1, 2 & 3, for all ages.

Suitable from birth.

Hand wash only; do not tumble dry, dry clean or iron. Not recommended to clean in a washing machine.

Check all labels upon arrival of purchase.

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Amuseable Peach

Regular price $ 27.99

A soft peach plush adorned with a stem and leaf on the top and legs to depict a peachy character.

Polyester
Spot clean
Imported

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Amuseable Pineapple Medium

Regular price $ 30.99

SAFETY & CARE

Tested to and passes the European Safety Standard for toys: EN71 parts 1, 2 & 3 for all ages.

Not recommended for children under 12 months due to fibre shedding.

Hand wash only; do not tumble dry, dry clean or iron. Not recommended to clean in a washing machine.

Check all labels upon arrival of purchase.

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Amuseable Rainbow

Regular price $ 27.99

Amuseable Rainbow loves everybody, and welcomes one and all for big, colourful hugs! With pastel stripes in peach, yellow and turquoise, cordy arms and a goofy smile, this squishy rainbow brightens up the day. A cutie full of pride!

SAFETY & CARE

Tested to and passes the European Safety Standard for toys: EN71 parts 1, 2 & 3, for all ages.

Suitable from birth.

Hand wash only; do not tumble dry, dry clean or iron. Not recommended to clean in a washing machine.

Check all labels upon arrival of purchase.

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Amuseable Rainbow huge

Regular price $ 65.99

SAFETY & CARE

Tested to and passes the European Safety Standard for toys: EN71 parts 1, 2 & 3, for all ages.

Suitable from birth.

Hand wash only; do not tumble dry, dry clean or iron. Not recommended to clean in a washing machine.

Check all labels upon arrival of purchase.

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Amuseable Sandwich

Regular price $ 30.99

Amuseable Sandwich is a thick and springy ploughman's mate! Fuzzy, soft bread? Check! Towelly crust and bobbly boots? Check! Two-tone tomato slices, bright splash of cheese and ruffled lettuce? Check! All prepped for a picnic or a hike, over hill or dale!

SAFETY & CARE

Tested to and passes the European Safety Standard for toys: EN71 parts 1, 2 & 3, for all ages.

Suitable from birth.

Hand wash only; do not tumble dry, dry clean or iron. Not recommended to clean in a washing machine.

Check all labels upon arrival of purchase.

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Amuseable Slice Of Christmas Cake

Regular price $ 23.99

When you're full of food and feeling snoozy, snuggle Amuseable Slice of Christmas Cake! Chunky-cheery, this fluffy brown cake has suedey layers of marzipan and icing. With a dapper green and red holly quiff, bobbly boots and a friendly grin, this squashy slice is full of sweetness.

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Amuseable slice of Lime

Regular price $ 33.99

SAFETY & CARE

Tested to and passes the European Safety Standard for toys: EN71 parts 1, 2 & 3, for all ages.

Suitable from birth.

Hand wash only; do not tumble dry, dry clean or iron. Not recommended to clean in a washing machine.

Check all labels upon arrival of purchase.

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Amuseable Snowflake

Regular price $ 17.99

Amuseable Snowflake is all tired out from dancing about on the winter breeze! This double-cream cutie has a happy grin and a beany bottom to sit up well. With supercool squishy detailed branches, our scrumptious snowflake gives comforting cuddles.

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Amuseable Sports Baseball

Regular price $ 29.99

SAFETY & CARE

Tested to and passes the European Safety Standard for toys: EN71 parts 1, 2 & 3, for all ages.

Suitable from birth.

Hand wash only; do not tumble dry, dry clean or iron. Not recommended to clean in a washing machine.

Check all labels upon arrival of purchase.

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Amuseable Sports Basketball

Regular price $ 51.99

SAFETY & CARE

Tested to and passes the European Safety Standard for toys: EN71 parts 1, 2 & 3, for all ages.

Suitable from birth.

Hand wash only; do not tumble dry, dry clean or iron. Not recommended to clean in a washing machine.

Check all labels upon arrival of purchase.

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Amuseable Sports Football

Regular price $ 46.99

SAFETY & CARE

Tested to and passes the European Safety Standard for toys: EN71 parts 1, 2 & 3, for all ages.

Suitable from birth.

Hand wash only; do not tumble dry, dry clean or iron. Not recommended to clean in a washing machine.

Check all labels upon arrival of purchase.

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Amuseable Sports Golf Ball

Regular price $ 23.99

SAFETY & CARE

Tested to and passes the European Safety Standard for toys: EN71 parts 1, 2 & 3, for all ages.

Suitable from birth.

Hand wash only; do not tumble dry, dry clean or iron. Not recommended to clean in a washing machine.

Check all labels upon arrival of purchase.

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Amuseable Sports soccer ball

Regular price $ 51.99

SAFETY & CARE

Tested to and passes the European Safety Standard for toys: EN71 parts 1, 2 & 3, for all ages.

Suitable from birth.

Hand wash only; do not tumble dry, dry clean or iron. Not recommended to clean in a washing machine.

Check all labels upon arrival of purchase.

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Amuseable strawberry

Regular price $ 25.99

Made in soft textured fur in the ripest of reds with embroided seed detail and a fine cord leaf cap; Amuseable Strawberry makes for a perfect companion for summer fun.

SAFETY & CARE

Tested to and passes the European Safety Standard for toys: EN71 parts 1, 2 & 3, for all ages.

Suitable from birth.

Hand wash only; do not tumble dry, dry clean or iron. Not recommended to clean in a washing machine.

Check all labels upon arrival of purchase.

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Amuseable Sun

Regular price $ 28.99

11"x11"

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Amuseable Sun- Huge

Regular price $ 57.99

H: 19"
(Huge)

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Amuseable Teapot

Regular price $ 27.99

Amuseable Teapot is short, stout and splendid! In minty grey with a soft loop of handle, bobbly lid and curving spout, this plump chinaware chum is intent on brewing up a soothing cup or three! An all-round good'un with suedey accents and a reassuring grin.

SAFETY & CARE

Tested to and passes the European Safety Standard for toys: EN71 parts 1, 2 & 3, for all ages.

Suitable from birth.

Hand wash only; do not tumble dry, dry clean or iron. Not recommended to clean in a washing machine.

Check all labels upon arrival of purchase

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